FOOT ACTION CAMPAIGN
GUAPDAD 4000 × FOOTACTION
#No1Way to COZY Holiday Campaign · 2018
GUAPDAD 4000 × FOOTACTION
#NO1WAY TO COZY
Holiday Campaign · December 2018
Bay Area recording artist and fashion tastemaker Guapdad 4000 wore two custom Anonymousplugs durags throughout Footaction’s #No1Way to COZY holiday campaign.
The designs appeared across the campaign’s photography, promotional videos, social media content and Footaction website. The featured Anonymousplugs pieces included a holographic forest-green and red durag and a white holographic velvet durag with black velvet detailing.
Released in December 2018, #No1Way to COZY was a three-part digital video series starring Guapdad 4000 in a collection of humorous, unexpectedly formal settings. The campaign presented Guapdad as a dentist, opera singer and restaurant waiter while celebrating personal style and comfortable streetwear.
FEATURE DETAILS
Worn By: Guapdad 4000
Campaign: #No1Way to COZY
Brand: Footaction
Project Type: Holiday Campaign and Digital Video Series
Placement: Footaction Website, Instagram and Digital Campaign Content
Release Date: December 12, 2018
Durag Design: Khalida Ali for Anonymousplugs
FEATURED DESIGNS
Holographic forest-green and red durag
White holographic velvet durag with black velvet detailing
CAMPAIGN COVERAGE
Official Announcement — Footaction Launches #No1Way to COZY Featuring Guapdad 4000
The Knockturnal — Guapdad 4000 × Footaction Host “Cozy Manor”
IMAGE CREDIT
Campaign imagery: Footaction / #No1Way to COZY.
