NAS — “DEAR DESTINY”

NAS — “DEAR DESTINY”

CUSTOM DURAG COMMISSION
March 27, 2021 · 52nd NAACP Image Awards · BET

Anonymousplugs was commissioned through the production’s styling team to design and construct four custom durags measuring approximately 30 to 40 feet in length for the male performers featured in the televised version of Nas’s “Dear Destiny.”

The dramatically extended pieces appear during the film’s “Black excellence lives on” sequence, accompanying Nas’s narration about Black creativity, entrepreneurship, generational achievement and the enduring legacy of Black Wall Street.

Produced by UNINTERRUPTED, part of The SpringHill Company, “Dear Destiny” debuted on BET during the 52nd NAACP Image Awards. Although multiple edits of the film can be found online, the Anonymousplugs designs appear in the NAACP Image Awards broadcast version.

FEATURE DETAILS

Featured in: “Dear Destiny”
Featuring and narrated by: Nas
Project type: Campaign film and televised commercial
Broadcast premiere: March 27, 2021
Broadcast event: 52nd NAACP Image Awards
Network: BET
Production: UNINTERRUPTED / The SpringHill Company
Director: Kajal Patel
Fashion stylist: Juliann McCandless
Campaign client: Hennessy
Custom durag design and construction: Anonymousplugs by Khalida Ali
Commission: Four extended durags measuring approximately 30–40 feet

CAMPAIGN COVERAGE

“Dear Destiny” received coverage for its message celebrating Black excellence, entrepreneurship and the legacy of Black Wall Street.

REVOLT — Nas Writes a Letter to His Daughter in “Dear Destiny”

Adweek — Nas Pens a Message About Black Excellence in “Dear Destiny”

Official Campaign Announcement — “Dear Destiny” Debuts During the NAACP Image Awards

IMAGE CREDIT

Film still from “Dear Destiny,” produced by UNINTERRUPTED / The SpringHill Company.